This campaign started with a creative platform and TV ad I wrote for Ashton & Parsons, a herbal powders teething remedy for babies and young children. In a crowded market, our main challenge here was overcoming the “Nice ad, what was the brand again?” problem when sleep-starved parents are faced by a wall of products in Boots. We solved it by directly linking the creative with our product name, then adapted the creative for the launch of Ashton & Parsons’ new teething gel with an integrated campaign including press, organic social, web, a direct mail pack sent to influencers - as well as a strand of influencer content - all of which kept the brand Number #1 in its sector.