#NotAnotherBrother was an integrated counter-extremism campaign I lead and wrote while working at Verbalisation, a behaviour change consultancy in Whitehall. Incorporating film, social media, digital content, PR and print, it was created to dissuade potential ISIS supporters from disseminating pro-Islamic State propaganda - and generated half a billion media impressions in its first week alone. It received four nominations at the 2015 DMA Awards, including Best Writing, Best Use Of Film, Best Integrated Campaign & Best Public Service Campaign, for which it won a Silver. It then went on to win Best Brand Strategy at the 2016 MAA Best Awards and a Silver at The Caples Awards for Best Writing - the only entry in its category to win a Gold, Silver or Bronze that year - as well as being nominated for Best Integrated Campaign.