Incorporating film, organic and paid social, press, CRM, digital and point of sale, this pan-European campaign was shot in Spain, back in March 2024. Created to encourage riders to continue engaging with the brand in the traditionally quieter Winter riding season, it celebrates all the different ways they can keep their passion for the brand alive, from reminiscing about the season just passed and planning for bucket list road trips in the New Year, to upgrading their current bike, parts, accessories and wardrobe. The result was a substantial pan-European toolkit, incorporating campaign materials for markets to use at a brand level, right down to assets that individual dealerships could personalise to drive digital engagement, footfall and sales. I was both the Creative Director and writer across all the assets for this, as well as editing the rough cuts of our social cutdowns. It was a great piece of work to be a part of. 

Launch film

Press