A campaign I worked on for the fertility clinic Bath Fertility. They briefed us to create a digital campaign to launch their new Bristol clinic; we came back with an integrated campaign including out of home - which they liked so much, they went with. It contained two phases: a “Hello Bristol” launch phase using Bristol-targeted channels, and a secondary phase that focused on various reasons why people might want to start a family - including tactical social content during the Christmas period, a YouTube preroll and SEO.