Hello, I’m Frazer.

I’m an integrated Global Creative Director, underpinned by behavioural science, storytelling & AI.

That means I come up with big ideas that work across every channel, from film, TV and social through to CRM and point of sale. I use behavioural psychology to make sure they’re grounded in how people think, behave and make decisions, together with the science of storytelling to grab their attention and keep them engaged. And then I use AI tools to help bring those ideas to life in a way that saves everyone time, money and faff.

If that sounds good, you can see some of the work I’m most proud of producing below. Or if you’d like to get in touch, you can call me on +44 7519787519 or email me at frazer.howard@me.com. Thanks!